Dive Brief: As multiple social media platforms adapt to shifting user habits, Adam Mosseri, head of Instagram, recently announced that the app is pivoting away from being primarily a photo-sharing app. Instead, the platform will enhance its features in four key areas: creators, video, shopping and messaging, Mosseri said a week ago...
Dive Brief: Dunkin' drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with Marketing Dive.Developed by AI Music, the Sympaphonic Ads tool automatically adjusts the background audio of...
Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how. Agrowing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalized messages, direct impact measurement at the level of individual users, near-time optimization, and partial automation. This is...
